Privacy policy

Privacy & Cookie Policy

Last updated: 13 September 2026

At YesNowDeals.com ("YesNowDeals", "YesNow", "we", "us" or "our"), we respect your privacy and are committed to protecting your personal information.

This Privacy & Cookie Policy explains how we collect, use, disclose, store and protect personal information when you visit YesNowDeals.com, use our Website, create an account, place an order, contact us or otherwise interact with our services.

It also explains how we use cookies, pixels and similar technologies and how you can manage your preferences.

This policy applies to customers and Website visitors worldwide, subject to any additional rights and protections that may apply under the laws of your country, state or region.

1. Who We Are

YesNow is the trading name of:

M.Aj-Traders LTD

Business Address:
12 Cowper Road
Leeds
LS9 7AP
United Kingdom

Email: contact@yesnowdeals.com

Telephone: +44 (0) 7466 229314

YesNow is an online-only retail business operating through YesNowDeals.com. We do not operate a physical retail shop.

For applicable data protection purposes, M.Aj-Traders LTD is responsible for personal information processed in connection with our Website and services, except where another organisation acts as an independent controller or service provider for its own processing.

2. Personal Information We Collect

The information we collect depends on how you interact with our Website and services.

Information you provide directly

We may collect information you provide when you:

  • Create or use a customer account;
  • Place an order;
  • Contact customer support;
  • Request a return, refund or exchange;
  • Subscribe to marketing communications;
  • Complete a form or contact us by email;
  • Participate in promotions or other activities; or
  • Otherwise communicate with us.

This information may include:

  • Full name;
  • Email address;
  • Billing address;
  • Shipping/delivery address;
  • Telephone number;
  • Order and transaction information;
  • Information relating to returns, refunds and customer-service enquiries;
  • Account information, where applicable; and
  • Other information you voluntarily provide.

Payment information

Payments are processed through third-party payment providers and/or payment services made available through Shopify.

We may receive information necessary to confirm and fulfil your transaction, but we do not generally store your full payment-card number on our own systems.

Payment providers may process payment information in accordance with their own privacy policies and applicable laws.

Information collected automatically

When you visit our Website, certain information may be collected automatically, including:

  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Time zone;
  • General location information derived from your IP address;
  • Pages and products viewed;
  • Search terms;
  • Referring websites;
  • Interactions with our Website;
  • Shopping-cart and checkout activity;
  • Cookies and similar technologies; and
  • Other technical information required to operate, secure and improve our Website.

We may collect this information using cookies, pixels, tags, log files and similar technologies.

3. How We Use Personal Information

We may use personal information for the following purposes.

Processing and fulfilling orders

We use information to:

  • Process and confirm purchases;
  • Process payments;
  • Arrange delivery and fulfilment;
  • Provide order confirmations;
  • Provide shipping and tracking information;
  • Process returns, refunds and exchanges;
  • Provide invoices and transaction records; and
  • Communicate with you about your order.

Customer service

We use information to:

  • Respond to enquiries;
  • Investigate complaints;
  • Provide customer support;
  • Resolve problems with orders;
  • Process returns and refunds; and
  • Maintain records of customer-service communications.

Website operation

We may use information to:

  • Operate and maintain our Website;
  • Provide requested features;
  • Remember preferences;
  • Maintain shopping-cart and checkout functionality;
  • Authenticate customer accounts where applicable; and
  • Improve Website performance and functionality.

Security and fraud prevention

We may process information to:

  • Detect and prevent fraud;
  • Detect suspicious transactions;
  • Protect our Website and customers;
  • Prevent misuse of our services;
  • Investigate security incidents; and
  • Protect our legal rights.

Analytics and improvement

Where permitted and, where required, with your consent, we may use analytics information to understand how visitors use our Website and improve our products, services and customer experience.

Marketing

Where permitted by applicable law and, where required, with your consent, we may use information to:

  • Send information about products and services;
  • Send promotional communications;
  • Show relevant advertising;
  • Measure advertising performance; and
  • Understand customer interests and preferences.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.

4. Lawful Bases for Processing

Where UK GDPR, EU GDPR or similar privacy laws apply, we process personal information using one or more lawful bases, depending on the circumstances.

Performance of a contract

We may process information where necessary to fulfil an order or provide a service you have requested.

Legal obligations

We may process information where necessary to comply with applicable laws, regulations, tax requirements, accounting obligations, legal proceedings or lawful requests from authorities.

Legitimate interests

We may process information where necessary for our legitimate interests, such as:

  • Operating and improving our business;
  • Preventing fraud;
  • Maintaining Website security;
  • Responding to enquiries;
  • Improving our services; and
  • Protecting our legal rights,

provided those interests are not overridden by applicable privacy rights.

Consent

Where applicable law requires consent, we will ask for your consent before processing personal information for that purpose.

You may withdraw consent at any time where processing is based on consent.

Withdrawal of consent does not affect processing that took place before the withdrawal.

Vital interests

In limited circumstances, we may process information where necessary to protect someone's vital interests.

5. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to:

  • Operate the store;
  • Maintain Website security;
  • Support shopping-cart and checkout functionality;
  • Remember preferences;
  • Understand Website usage;
  • Measure Website and advertising performance; and
  • Where permitted, support marketing and referral activities.

Cookies and similar technologies may include:

  • Cookies;
  • Web pixels;
  • Tracking pixels;
  • Scripts;
  • Tags;
  • Browser or local storage;
  • Advertising technologies;
  • Conversion technologies; and
  • Server-side event technologies.

The UK's rules concerning cookies and similar technologies can apply to technologies that store or access information on a user's device, not only traditional cookies. (ICO)

6. Cookie Consent and Your Choices

We use Consentmo to provide cookie-consent and preference-management functionality.

Our cookie-consent interface allows visitors to:

  • Accept All;
  • Reject All;
  • Select individual cookie categories;
  • Save Choices;
  • Change Consent; and
  • Withdraw Consent.

Our current cookie categories are:

  • Necessary
  • Preferences
  • Statistics
  • Marketing

Necessary technologies are enabled because they are required for essential Website functionality.

Non-essential categories are not enabled by default in our current consent interface.

Where applicable law requires prior consent, we do not treat simply browsing or continuing to use the Website as consent to non-essential cookies or similar technologies.

7. Necessary Cookies

Necessary cookies and similar technologies may be required for:

  • Website operation;
  • Shopping-cart functionality;
  • Checkout;
  • Security;
  • Fraud prevention;
  • Session management;
  • Essential Website settings; and
  • Other essential services requested by the visitor.

These technologies may be used without consent where they are strictly necessary to provide an online service requested by the visitor or where another applicable legal exemption applies.

8. Preferences Cookies

Preferences cookies and similar technologies may help us remember choices and settings made while using our Website.

They may support:

  • Website preferences;
  • Regional or language settings where applicable;
  • Remembering selected settings; and
  • Improving the browsing experience.

Where consent is required, these technologies remain disabled until the relevant consent is provided.

9. Statistics and Analytics

Statistics and analytics technologies may help us understand how visitors interact with our Website.

Depending on the technology used, information may include:

  • Pages visited;
  • Products viewed;
  • Website interactions;
  • Browser and device information;
  • Approximate location information;
  • Referral information; and
  • Other technical or usage information.

We do not automatically describe all analytics information as anonymous because some analytics technologies may process identifiers or information that can be associated with a device or browsing activity.

Where consent is required, Statistics technologies are disabled until appropriate consent is provided.

10. Marketing and Advertising Technologies

Marketing technologies may be used to:

  • Measure advertising performance;
  • Measure conversions;
  • Understand interactions with advertisements;
  • Measure marketing campaigns;
  • Support relevant or personalised advertising where permitted;
  • Create or measure advertising audiences; and
  • Improve marketing activities.

Marketing technologies may include cookies, pixels, advertising identifiers and server-side event technologies.

Where consent is required, Marketing technologies remain disabled until the appropriate consent is provided.

11. Shopify

Our Website is powered by Shopify.

Shopify provides the ecommerce infrastructure used to operate our store, including:

  • Website functionality;
  • Shopping-cart functionality;
  • Checkout;
  • Order processing;
  • Customer accounts where applicable;
  • Security;
  • Ecommerce functionality;
  • Customer privacy functionality; and
  • Customer Events and Pixel functionality.

Shopify may process personal information in connection with providing its services.

Shopify's privacy and cookie technologies may change over time as its platform and services are updated.

12. Shopify Customer Events and Pixels

Our Shopify store uses Customer Events and Pixel functionality.

Depending on consent and applicable configuration, these technologies may process information relating to interactions such as:

  • Page views;
  • Product views;
  • Add-to-cart activity;
  • Checkout activity;
  • Purchases;
  • Advertising interactions; and
  • Other ecommerce events.

Some integrations may use browser-based pixels while others may transmit event information through server-side technologies.

We configure our consent mechanism to help ensure that applicable non-essential technologies respect visitor privacy choices.

13. Google & YouTube

Our Shopify store uses the Google & YouTube integration.

Depending on your consent and applicable configuration, Google-related technologies may be used for:

  • Analytics;
  • Advertising measurement;
  • Conversion measurement;
  • Campaign performance;
  • Understanding interactions with advertising; and
  • Relevant or personalised advertising where permitted.

Where consent is required, relevant Google technologies are subject to the applicable consent settings.

14. Facebook & Instagram / Meta

Our Shopify store uses the Facebook & Instagram integration.

Depending on your consent and applicable configuration, Meta technologies may be used for:

  • Advertising measurement;
  • Conversion measurement;
  • Campaign performance;
  • Audience measurement;
  • Understanding interactions with advertisements; and
  • Relevant advertising.

Meta technologies may involve browser-based pixels and/or server-side event transmission.

Where consent is required, relevant technologies are subject to your consent choices.

15. TikTok

Our Shopify store uses the TikTok integration.

Depending on your consent and applicable configuration, TikTok technologies may be used for:

  • Advertising measurement;
  • Conversion tracking;
  • Campaign measurement;
  • Audience measurement; and
  • Understanding interactions with marketing content.

TikTok technologies may involve browser-based and/or server-side event transmission.

Where consent is required, relevant technologies are subject to your consent choices.

16. ReferralY

Our Shopify store currently includes ReferralY.

Referral or affiliate technologies may be used to:

  • Identify referral traffic;
  • Attribute visits or purchases to referral sources;
  • Measure referral performance; and
  • Support referral or affiliate activity.

Where applicable law requires consent for referral or affiliate tracking, the relevant technologies are subject to the applicable consent settings.

17. Consentmo

We use Consentmo to provide cookie-consent and privacy-management functionality.

Consentmo helps us:

  • Display our cookie-consent banner;
  • Allow visitors to select cookie categories;
  • Record and manage consent preferences;
  • Allow visitors to change or withdraw consent; and
  • Support privacy and compliance-related functionality.

Consentmo may process information necessary to provide these services.

18. Shopify Network Intelligence

Our Shopify privacy settings currently indicate that Shopify Network Intelligence is enabled.

Shopify describes Network Intelligence as services that may use Shopify data and information from participating merchants to provide or improve certain Shopify services, including services involving insights, personalisation and advertising-related functionality.

The operation of these services is controlled by Shopify and may change over time.

Where applicable, Shopify's privacy and consent mechanisms apply to relevant processing.

19. Third-Party Service Providers

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

  • Shopify;
  • Payment processors;
  • Shipping and delivery providers;
  • Warehousing and fulfilment providers;
  • Website and hosting providers;
  • Analytics providers;
  • Advertising and marketing providers;
  • Customer-service providers;
  • Fraud-prevention and security providers;
  • Privacy and consent-management providers;
  • Professional advisers;
  • Legal or regulatory authorities where required; and
  • Other service providers acting on our behalf.

Third parties may process information in accordance with their own privacy policies and applicable laws.

We do not share personal information with third parties for purposes unrelated to our business unless permitted or required by applicable law.

20. Payment Providers

Payments may be processed by third-party payment providers and/or payment services made available through Shopify.

Payment providers may process information to:

  • Authorise payments;
  • Complete transactions;
  • Prevent fraud;
  • Verify transactions;
  • Provide payment services; and
  • Comply with legal and regulatory requirements.

We do not generally store full payment-card details on our own systems.

21. Shipping and Fulfilment

To fulfil orders, we may provide necessary information to shipping, delivery and fulfilment providers.

This may include:

  • Name;
  • Delivery address;
  • Telephone number where necessary;
  • Email address where required; and
  • Order and delivery information.

We seek to provide only information necessary for the relevant service.

22. International Data Transfers

Because we operate an international online store and use service providers located in different countries, personal information may be transferred to, stored in or processed in countries outside the country where you live.

These countries may include countries outside the United Kingdom or European Economic Area, including the United States and Canada.

Where applicable law requires safeguards for international transfers, we will use appropriate legal mechanisms and safeguards, such as:

  • Adequacy decisions;
  • Standard contractual clauses;
  • UK-approved transfer mechanisms; or
  • Other legally recognised safeguards.

23. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Providing products and services;
  • Maintaining transaction and accounting records;
  • Handling returns, refunds and customer-service matters;
  • Meeting legal, tax and regulatory obligations;
  • Preventing fraud and abuse;
  • Resolving disputes; and
  • Establishing, exercising or defending legal claims.

The appropriate retention period depends on the type of information and why we need it.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable and in accordance with applicable law.

24. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

If we become aware of a personal-data breach that requires notification under applicable law, we will take the required steps to investigate and notify affected individuals and/or relevant authorities where legally required.

25. Your Privacy Rights

Depending on where you live and the applicable law, you may have some or all of the following rights:

  • Right to know what personal information we collect and how it is used;
  • Right to access your personal information;
  • Right to correct inaccurate or incomplete information;
  • Right to request deletion of your personal information;
  • Right to restrict certain processing;
  • Right to object to certain processing;
  • Right to data portability;
  • Right to withdraw consent where processing is based on consent;
  • Right to opt out of certain marketing communications;
  • Right to opt out of certain sale or sharing of personal information where applicable;
  • Right to limit certain uses of sensitive personal information where applicable;
  • Right to complain to a relevant data protection authority; and
  • Rights relating to automated decision-making and profiling where applicable.

These rights are not absolute and may be subject to legal exceptions.

26. How to Exercise Your Privacy Rights

To exercise a privacy right, please contact us:

Email: contact@yesnowdeals.com

Please clearly state the nature of your request.

For security reasons, we may need to verify your identity before completing certain requests.

We will normally respond within the period required by applicable law.

We will not normally charge a fee for exercising your privacy rights unless applicable law permits us to do so.

If we cannot fulfil your request, we will explain the reason where required by law.

27. United Kingdom and European Economic Area Privacy Rights

If UK GDPR or EU GDPR applies to your personal information, you may have rights including:

  • Access;
  • Rectification;
  • Erasure;
  • Restriction of processing;
  • Data portability;
  • Objection to processing;
  • Withdrawal of consent; and
  • Rights relating to automated decision-making and profiling where applicable.

You may also have the right to lodge a complaint with the relevant data protection supervisory authority.

For individuals in the United Kingdom, the relevant supervisory authority is generally the Information Commissioner's Office (ICO).

28. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended, applies to our processing of your personal information, you may have additional rights.

Depending on the circumstances, these may include the right to:

  • Know what personal information we collect, use, disclose or otherwise process;
  • Request access to personal information;
  • Request deletion of personal information, subject to applicable exceptions;
  • Request correction of inaccurate personal information;
  • Opt out of the sale or sharing of personal information where applicable;
  • Limit certain uses and disclosures of sensitive personal information where applicable; and
  • Receive equal treatment for exercising applicable privacy rights.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Where applicable, California residents may use the "Do Not Sell or Share My Personal Information" option available through our Website to exercise applicable opt-out rights.

We also recognise applicable browser-based privacy signals, including Global Privacy Control, where required by applicable law.

29. Other United States Privacy Rights

Depending on your location and the laws applicable to you, you may have additional rights concerning:

  • Access;
  • Correction;
  • Deletion;
  • Targeted advertising;
  • Sale or sharing of personal information;
  • Sensitive personal information;
  • Profiling; and
  • Other processing activities.

Because US privacy laws differ between states and may have different applicability thresholds and requirements, the rights available to you depend on your location and circumstances.

30. Direct Marketing

Where permitted by applicable law, we may send marketing communications about products, offers and services.

You can unsubscribe from marketing emails by:

Unsubscribing from marketing communications will not prevent us from sending essential service communications, such as:

  • Order confirmations;
  • Shipping notifications;
  • Account-related messages; or
  • Important information about your purchase.

31. Children's Privacy

Our Website is intended for a general audience and is not directed specifically at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe a child has provided personal information to us, please contact us at:

contact@yesnowdeals.com

If we become aware that we have collected children's personal information in circumstances where it should not have been collected, we will take appropriate steps to delete it, subject to applicable legal requirements.

32. Automated Decision-Making and Fraud Prevention

We may use automated systems operated by our service providers to help detect potentially fraudulent or suspicious transactions.

These systems may consider information such as:

  • Transaction details;
  • Device information;
  • IP addresses; and
  • Payment-related information.

We do not intentionally use automated decision-making that produces legal or similarly significant effects on individuals without the rights and safeguards required by applicable law.

Where applicable law gives you rights regarding automated decision-making or profiling, you may contact us to exercise those rights.

33. Third-Party Websites and Services

Our Website may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices, content or security of third-party websites.

When you leave our Website, we recommend reviewing the privacy policy of the third party before providing personal information.

34. Do Not Track

Some browsers provide a "Do Not Track" setting.

Because there is no universally consistent technical standard for responding to Do Not Track signals, our Website may not respond to all such signals.

Where applicable law requires us to recognise a legally recognised privacy signal, we will do so in accordance with that law.

35. Changes to Cookies and Similar Technologies

The cookies, pixels, scripts and other technologies used on our Website may change over time.

For example, we may:

  • Add or remove Shopify apps;
  • Add or remove advertising platforms;
  • Change analytics providers;
  • Change referral technologies;
  • Update our Shopify theme;
  • Introduce new Website functionality; or
  • Change our marketing services.

Where our use of these technologies materially changes, we will update this policy and, where required, obtain appropriate consent.

36. Changes to This Privacy & Cookie Policy

We may update this Privacy & Cookie Policy from time to time to reflect:

  • Changes to our business;
  • Changes to our Website or services;
  • Changes to Shopify;
  • Changes to third-party providers;
  • Changes in technology;
  • Changes in privacy laws or regulations; or
  • Changes to our data-processing practices.

When we make changes, we will update the "Last updated" date at the top of this policy.

Where required by law, we will provide additional notice or obtain consent before introducing a new use of personal information.

We encourage you to review this policy periodically.

37. Complaints

If you have concerns about how we have handled your personal information, please contact us first:

Email: contact@yesnowdeals.com

We will investigate your concern and respond within the period required by applicable law.

You may also have the right to complain directly to your local or relevant data protection authority.

For customers in the United Kingdom, complaints can generally be made to the Information Commissioner's Office (ICO).

38. Contact Information

YesNow
Operated by M.Aj-Traders LTD

Email: contact@yesnowdeals.com

Telephone: +44 (0) 7466 229314

Business Address:
12 Cowper Road
Leeds
LS9 7AP
United Kingdom